{"id":55,"date":"2021-01-20T05:06:04","date_gmt":"2021-01-20T05:06:04","guid":{"rendered":"http:\/\/lenslog.com\/colc\/?p=55"},"modified":"2021-01-25T04:35:38","modified_gmt":"2021-01-25T04:35:38","slug":"helping-patients-see-the-value-of-daily-disposable-contact-lenses","status":"publish","type":"post","link":"https:\/\/lenslog.com\/colc\/helping-patients-see-the-value-of-daily-disposable-contact-lenses\/","title":{"rendered":"Helping Patients See the Value of Daily Disposable Contact Lenses"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/lenslog.com\/colc\/wp-content\/uploads\/2021\/01\/a5809f36-4d60-4d77-98aa-6aa4c5a9cbc9.png\" alt=\"\" class=\"wp-image-59\" width=\"365\" height=\"123\" srcset=\"https:\/\/lenslog.com\/colc\/wp-content\/uploads\/2021\/01\/a5809f36-4d60-4d77-98aa-6aa4c5a9cbc9.png 800w, https:\/\/lenslog.com\/colc\/wp-content\/uploads\/2021\/01\/a5809f36-4d60-4d77-98aa-6aa4c5a9cbc9-300x102.png 300w, https:\/\/lenslog.com\/colc\/wp-content\/uploads\/2021\/01\/a5809f36-4d60-4d77-98aa-6aa4c5a9cbc9-768x260.png 768w\" sizes=\"(max-width: 365px) 100vw, 365px\" \/><\/figure>\n\n\n\n<p>Daily Disposable contact lenses are the fastest growing contact lens segment worldwide. According to ABB Optical Group\u2019s internal sales data, daily disposable contact lenses\u00a0comprised\u00a0fifty percent of all contact lens sales in\u00a02019<sup>1<\/sup>.\u00a0\u00a0<br><br>Doctors\u00a0and patients alike prefer daily disposables over two-week and one-month contact lenses due to what I call the four\u00a0<strong>C\u2019s<\/strong>:\u00a0<strong><u>C<\/u><\/strong>onvenience,\u00a0<strong><span style=\"text-decoration: underline;\">C<\/span><\/strong>omfort,\u00a0<strong><span style=\"text-decoration: underline;\">C<\/span><\/strong>ompliance, and\u00a0fewer\u00a0<strong><u>C<\/u><\/strong>omplications. However, there are two other\u00a0<strong><u>C<\/u><\/strong>\u2019s\u00a0which prevent prescribers from fitting or re-fitting patients into daily disposables contacts:\u00a0<strong><u>C<\/u><\/strong>ost of the product and\u00a0<strong><u>C<\/u><\/strong>omplacency on the part of the provider or patient.\u00a0\u00a0<br><br>Let\u2019s\u00a0focus on how to overcome the cost barrier when prescribing daily disposable contact lenses.\u00a0<br><br><strong><span style=\"text-decoration: underline;\">Cost<\/span><\/strong>: Most eye care providers cite contact lens cost as the biggest obstacle to\u00a0fitting or re-fitting patients in daily disposables. A patient who has been wearing a two-week hydrogel contact lens for 20 years may have sticker shock when they see the price of a 90-pack of daily\u00a0disposables.\u00a0What these patients\u00a0fail to\u00a0understand (often because we\u00a0fail to\u00a0educate them) is that the cost\u00a0of a\u00a0year\u2019s supply of daily disposable contact lenses is comparable to two-week hydrogel lenses when factoring in the cost of contact lens solution and rewetting drops.\u00a0\u00a0<br><br>For example, two-week hydrogel contact lenses typically cost around $20\/box, or $160\/year. A bottle of brand name solution costs about $10\/month (if used properly) and rewetting drops\/artificial tears around $10\/month as well. In total, a two-week hydrogel patient could spend upwards of $400\u00a0total for their contact lens\u00a0care.\u00a0<br><br>Now, that same patient fitted in a daily disposable contact lens would spend around\u00a0$60\/box or $480\/year. Most new daily disposable lenses come with a manufacturer\u2019s rebate, which can lower the cost by around $100, for an annual cost of around $380.\u00a0<br><br>Even if you fit a patient in a premium silicon hydrogel daily disposable contact lens that costs $90\/box or $720\/year ($520\u00a0after a $200 manufacture\u2019s rebate), the cost is only $120\/year ($0.33\/day)\u00a0more than an annual supply of\u00a0two-week lenses plus solution and rewetting\u00a0drops.\u00a0\u00a0<\/p>\n\n\n\n<p>Here are a few more tips when offering daily disposables:&nbsp;<\/p>\n\n\n\n<ul><li>Refer to contact lens solution and rewetting drops as \u201chidden costs.&#8221; I find this term effective because nobody likes to pay hidden costs. I typically say, \u201cOnce you factor in the hidden costs of your current lenses, daily disposable contact lenses cost the same or even less.&nbsp;<\/li><li>Memorize the price of your daily disposable contact lenses. Be able to quote the price on a year\u2019s supply and compare it monthly or two-week lenses plus the \u201chidden costs\u201d of contact lens solution and re-wetting&nbsp;drops.&nbsp;<\/li><li>Keep manufacturers\u2019 rebates in your exam room.&nbsp;Hand the patient a rebate and explain that they are online rebates, and&nbsp;there\u2019s&nbsp;nothing to mail in. Work with your reps to make sure you have plenty of the latest rebates on hand.&nbsp;<\/li><li>If patients are indecisive about switching to a daily disposable lens, ask them to try it. I usually say, \u201cJust try it. If you&nbsp;don\u2019t&nbsp;like it, call me and I\u2019ll prescribe your old lens.\u201d I learned this technique from a friend who used to sell mobile phones in a mall kiosk. When smart phones were appearing on the market, he would give his customers a smart phone and tell them to try it. He told them to return it if they&nbsp;didn\u2019t&nbsp;like it and he would switch them back into a flip phone. He said nobody ever asked for their flip phone back. Likewise, I rarely have patients who ask for their old contacts.&nbsp;<\/li><\/ul>\n\n\n\n<p>By overcoming this cost barrier, we can prescribe more daily disposable contacts, thus providing our patients with a healthier, more comfortable lens for their vision needs.&nbsp;<\/p>\n\n\n\n<p><em>Dr. Warne graduated from Nova Southeastern University in 2010 and completed a Cornea\/Contact Lens Residency at the University of Alabama\u2014Birmingham in 2011. He lives in&nbsp;Tobaccoville, North Carolina and fits traditional and specialty contact lenses for Wake Forest Baptist Health in Mount Airy and Winston-Salem, North Carolina.&nbsp;<\/em><\/p>\n\n\n\n<p>1.&nbsp;<a href=\"https:\/\/www.clspectrum.com\/issues\/2020\/january-2020\/contact-lenses-2019\" rel=\"noreferrer noopener\" target=\"_blank\">https:\/\/www.clspectrum.com\/issues\/2020\/january-2020\/contact-lenses-2019<\/a>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Daily Disposable contact lenses are the fastest growing contact lens segment worldwide. According to ABB Optical Group\u2019s internal sales data, daily disposable contact lenses\u00a0comprised\u00a0fifty percent of all contact lens sales in\u00a020191.\u00a0\u00a0 Doctors\u00a0and patients alike prefer daily disposables over two-week and one-month contact lenses due to what I call the four\u00a0C\u2019s:\u00a0Convenience,\u00a0Comfort,\u00a0Compliance, and\u00a0fewer\u00a0Complications. However, there are two [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[5],"_links":{"self":[{"href":"https:\/\/lenslog.com\/colc\/wp-json\/wp\/v2\/posts\/55"}],"collection":[{"href":"https:\/\/lenslog.com\/colc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lenslog.com\/colc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lenslog.com\/colc\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lenslog.com\/colc\/wp-json\/wp\/v2\/comments?post=55"}],"version-history":[{"count":5,"href":"https:\/\/lenslog.com\/colc\/wp-json\/wp\/v2\/posts\/55\/revisions"}],"predecessor-version":[{"id":63,"href":"https:\/\/lenslog.com\/colc\/wp-json\/wp\/v2\/posts\/55\/revisions\/63"}],"wp:attachment":[{"href":"https:\/\/lenslog.com\/colc\/wp-json\/wp\/v2\/media?parent=55"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lenslog.com\/colc\/wp-json\/wp\/v2\/categories?post=55"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lenslog.com\/colc\/wp-json\/wp\/v2\/tags?post=55"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}